Begin by preheating your oven to 350°F (175°C). Line a large baking sheet with parchment paper.
In a large mixing bowl, combine the softened butter, packed brown sugar, and granulated sugar. Cream together until light and fluffy, about 3-4 minutes.
Pour in the pure maple syrup and crack in the eggs. Mix well on medium speed until fully incorporated and smooth. Add the pure vanilla extract and stir to blend.
In another bowl, whisk together the all-purpose flour, baking soda, fine sea salt, and ground cinnamon. Gradually fold this dry mixture into the wet ingredients until just combined.
If desired, gently fold in the chopped pecans and white chocolate chips, distributing them evenly throughout the dough.
Using a tablespoon or cookie scoop, drop rounded balls of dough onto the baking sheet, spacing them about 2 inches apart.
Bake in the preheated oven for 10-12 minutes, until the edges are light golden brown and the centers remain soft.
Allow the cookies to cool on the baking sheet for 5 minutes, then transfer to a wire rack to cool completely.
Notes
For a charming display, arrange the cookies on a decorative plate and sprinkle with ground cinnamon.